Michael David Wells

Marketing & Business Development Professional

During my years of marketing experience I have consistently demonstrated my ability to deliver results. I am a passionate, highly self-motivated team player who is driven to exceed business goals through:

PROFESSIONAL EXPERIENCE

Microsoft adCenter , Redmond, WA

Lead Media Specialist

July 2006 - Present

Joined Microsoft adCenter North American Ad Services team to assist small/medium size business advertisers & SEM agencies in managing search marketing in MSN, Live.com and other Microsoft channels.

• Promoted to Lead Media Specialist in first six months on the job, leading a team of eight direct reports

• Manage team of Media Specialists to drive results for the organization and to help develop them for success at Microsoft and in their careers

• Work with advertisers/agencies to assist/educate them in all aspects of paid search campaigns

• Project manage creation of first customer satisfaction survey that is key component of team KPIs and Media Specialist individual commitments

• Resolve a variety of client escalations including billing issues and keyword/ad editorial issues

• Collaborate with team and across groups to help build Microsoft’s search business in rapidly evolving and ambiguous “start-up” environment

HomeStreet Bank, Seattle, WA

e-Marketing Manager

April 2004 - June 2006

Joined regional bank with $2 Billion in assets to manage Internet marketing; report to EVP Marketing.

• Project manage creation and launch of new corporate Web site in first six months

• Collaborate with retail and business banking, mortgage and consumer lending, and insurance units to implement online marketing initiatives

• Manage Search Engine marketing

• Manage email marketing program

• Partner with Information Systems (IS) team to implement ongoing changes to Web site, meet stringent government compliance requirements, set priorities and provide direction to IS to ensure programs delivered on time and on budget

• Responsible for quarterly customer satisfaction mail survey analysis and reporting

• Maintain Marketing Customer Information File (MCIF) database to create customer lists for direct mail campaigns and customer segmentation as well as manage mail Opt-out program

Speakeasy Network, Seattle, WA

Business Development & Marketing Manager

Joined Internet Service Provider to identify and build strategic partnerships with content companies to enhance consumer broadband experience. Launched innovative digital music subscription service in first year; direct report to CEO.

• Managed life cycle (identified, built relationships, negotiated & closed deals, project management, marketing) of content deals with key strategic partners

• Listen.com and Emusic deals resulted in over $500K combined revenue & value to end users

• Speakeasy first-to-market with Listen's groundbreaking Rhapsody music-on-demand service

• Designed and successfully executed opt-in email marketing program

• Performed ongoing web analysis for Speakeasy site to identify marketing opportunities maximize customer usability

Amazon.com, Seattle, WA

Joined world's leading e-commerce company as music editor; promoted to marketing specialist within first year. Participated in driving business goals of Amazon's music store through aggressive implementation of Web site marketing strategies.

• Managed business critical targeted email marketing project, resulting in $4MM incremental revenue

• Managed site marketing for innovative Advantage Music program, resulting in $1MM revenue

• Compiled and analyzed site traffic and financial data to continuously improve marketing initiatives

• Editor of Independent music category; wrote original content; managed freelance writers

• Conceived new site features to enhance consumer experience

Asteroid Cafe, Seattle, WA

Founded successful Italian cuisine fine dining restaurant. Directed creation of business plan and secured all necessary funding. Business going strong after six years, with rave reviews by top Seattle restaurant critics.

The Walkabouts, Seattle, WA

Manager & Bassist for Music Group

1985-1996

Managed all aspects of relationships with record labels (Sub Pop, Virgin Records) resulting in worldwide distribution of nine albums. drove promotional strategies to commercial and college radio, print media, and venues. Managed merchandising business. Toured extensively in US and Europe.

Sub Pop Records, Seattle, WA

Sales Representative

Joined Sub Pop in its historic formative years to assist in managing sales accounts with record stores and distributors. Assisted in coordination of retail promotions.

TECHNICAL SKILLS

Excellence in Windows & Macintosh office applications; proficiency in Access, UNIX, HTML and graphics applications.

EDUCATION

Business & Communications: North Seattle Community College; 2001-2004

• Phi Theta Kappa Honor Society 2004

Music Theory: Santa Monica College; 1984

RELATED ACCOMPLISHMENTS

• Panelist ~ O'Reilly Peer to Peer & Web Services Conference, Wash. DC, What is the role of the Internet Service Provider in Peer-to-Peer technology; Sept. 2001
• Speaker ~ Seattle University Law School, Seattle WA, Intellectual Property and the ISP in the Age of the Internet; April 2001